Turning Vision Into Legacy

Turning Vision Into Legacy

Turning Vision Into Legacy

TOM
LECLAIR
TOM
LECLAIR
TOM LECLAIR
Philosophy
Philosophy

Building the teams, systems, and experiences that turn brands into legacies.

Building the teams, systems, and experiences that turn brands into legacies.

$0.0B+

$0.0B+

Assets Under Leadership

25+ Year

Global Operator

$0B+

$0B+

Assets Under Leadership

25+ Year

Global Operator

$0.0B+

$0.0B+

Assets Under Leadership

25+ Year

Global Operator

$0M+

$0M+

Enterprise Value Created

Through A Single

Brand Revitalization

$0M

$0M

Enterprise Value Created

Brand Revitalization

$0M+

$0M+

Enterprise Value Created

Through A Single

Brand Revitalization

0%

0%

Revenue Growth

Delivered In

1 Year

1,000+

1,000+

DTC Club Members Engaged

Strategically Grew

18K+ New Members

1K+

1K+

DTC Club Engagement

Grew 18K+

New Members

0%

0%

Increase in Consumer Spend

Achieved In

Under 3 Years

0%

0%

Increased Guest Spend

Achieved In

Under 3 Years

0%

0%

Increase in Consumer Spend

Achieved In

Under 3 Years

0+

0+

Nations & Territories Discovered

While Managing Teams

Across 6 Continents

0+

0+

Nations & Territories Discovered

While Managing Teams

Across 6 Continents

FARM KID AT HEART…LUXURY OPERATOR BY TRADE
FARM KID AT HEART…LUXURY OPERATOR BY TRADE

"Some leaders scale companies.

I scale leaders who scale companies—and then grow the brand around them.

Twenty-five years across ultra-luxury hospitality, wine DTC, experiential travel, A.I., and private equity have taught me two things: culture determines margins, and service is the best strategy for compound growth.


As a Principal & COO of AUALA Holdings, I oversee a portfolio of companies spanning consulting, travel advisory, professional services, and real estate. For AMAN, The Wonderful Company, FIJI Water, JUSTIN Wine, InterContinental, Vail Resorts, and others — I've transformed brands into market leaders, including elevating a declining winery to one of the World's Top 10 Estates. I design emotionally powerful guest experiences, elevate touchpoints, and hold the key to making customers stay longer, spend more, and come back more often.


But I don't do it alone… I aim to lift those around me — connecting an associate's ambition to the organization's goals, ensuring one outcome: everyone leaves the business better off than when they found it. That's the work that matters most to me.

Leadership is less about the decisions you make and more about how culture thrives long after you've left the room.

I may be from a New Hampshire dairy family, but I have been shaped by five-star institutions across six continents. It's that exposure and balance that fuels my desire to make an impact and leave a lasting legacy for the brands I work with.

If you're building something worth leading,
I'd love to hear about it."

"Some leaders scale companies.

I scale leaders who scale companies—and then grow the brand around them.

Twenty-five years across ultra-luxury hospitality, wine DTC, experiential travel, A.I., and private equity have taught me two things: culture determines margins, and service is the best strategy for compound growth.


As a Principal & COO of AUALA Holdings, I oversee a portfolio of companies spanning consulting, travel advisory, professional services, and real estate. For AMAN, The Wonderful Company, FIJI Water, JUSTIN Wine, InterContinental, Vail Resorts, and others — I've transformed brands into market leaders, including elevating a declining winery to one of the World's Top 10 Estates. I design emotionally powerful guest experiences, elevate touchpoints, and hold the key to making customers stay longer, spend more, and come back more often.


But I don't do it alone… I aim to lift those around me — connecting an associate's ambition to the organization's goals, ensuring one outcome: everyone leaves the business better off than when they found it. That's the work that matters most to me.

Leadership is less about the decisions you make and more about how culture thrives long after you've left the room.

I may be from a New Hampshire dairy family, but I have been shaped by five-star institutions across six continents. It's that exposure and balance that fuels my desire to make an impact and leave a lasting legacy for the brands I work with.

If you're building something worth leading,
I'd love to hear about it."

"Some leaders scale companies.

I scale leaders who scale companies—and then grow the brand around them.


Leadership is less about the decisions you make and more about how culture thrives long after you've left the room."

PrincipaL & COO of AUALA:
a portfolio of companies spanning consulting, travel advisory, professional services, and real estate.

Redefining Performance

LUXURY HOSPITALITY

HOTELS & RESTAURANTS
TRAVEL & TOURS

LUXURY HOSPITALITY

HOTELS & RESTAURANTS
TRAVEL & TOURS

PREMIUM WINE

DIRECT-TO-CONSUMER
TASTING EXPERIENCES & CLUB

PREMIUM WINE

DTC
TASTING EXPERIENCES & CLUB

A.I. & LEAN SIX SIGMA

BUSINESS EFFICIENCY, INNOVATION & EDUCATION

PRIVATE EQUITY

PORTFOLIO ASSET MANAGEMENT
OPTIMIZATION & EXPANSION

PRIVATE EQUITY

ASSET MANAGEMENT
OPTIMIZATION & EXPANSION

Selectively exploring executive leadership and board opportunities where culture, luxury, and long-term value creation are non-negotiable.

PREMIUM WINE

LUXURY HOSPITALITY

A.I. & LEAN SIX SIGMA

PRIVATE EQUITY

PREMIUM WINE

LUXURY HOSPITALITY

A.I. & LEAN SIX SIGMA

PRIVATE EQUITY

SETTING THE STANDARD
Where Value Is Built

ENGAGEMENTS

ENGAGEMENTS

Guiding organizations to higher performance, where vision is translated into disciplined execution and lasting results.

Guiding organizations to higher performance, where vision is translated into disciplined execution and lasting results.

Executive Leadership

Guiding organizations through growth and transformation—bringing clarity, structure, and execution to complex environments. The result: stronger teams, higher profitability, and systems built to scale.

Board & Advisory Roles

Advising ownership and leadership teams with strategic clarity and operational discipline—bringing accountability and focus to growth, efficiency, and long-term value.

Strategic Consulting

Advising companies on unlocking performance through operational structure, revenue strategy, and efficiency design—driving measurable impact through stronger margins, higher customer value, and systems built to scale.

Speaking & Training

Executive-level sessions on leadership, luxury service, and innovation—grounded in real-world experience and proprietary frameworks. Designed to challenge thinking, inspire action, and drive lasting impact.

Investments

Selectively partnering with businesses aligned with long-term value creation—applying operational expertise, strategic insight, and brand development to any venture.

International Philanthropy

A global perspective shaped across 225+ countries and territories—advising on international expansion, emerging markets, and culturally informed strategy. Supporting entrepreneurs in developing regions and serving as Chairman of AUALA Cares, advancing clean water access and community empowerment.

Executive Leadership

Guiding organizations through growth and transformation—bringing clarity, structure, and execution to complex environments. The result: stronger teams, higher profitability, and systems built to scale.

Board & Advisory Roles

Advising ownership and leadership teams with strategic clarity and operational discipline—bringing accountability and focus to growth, efficiency, and long-term value.

Strategic Consulting

Advising companies on unlocking performance through operational structure, revenue strategy, and efficiency design—driving measurable impact through stronger margins, higher customer value, and systems built to scale.

Speaking & Training

Executive-level sessions on leadership, luxury service, and innovation—grounded in real-world experience and proprietary frameworks. Designed to challenge thinking, inspire action, and drive lasting impact.

Investments

Selectively partnering with businesses aligned with long-term value creation—applying operational expertise, strategic insight, and brand development to any venture.

International Philanthropy

A global perspective shaped across 225+ countries and territories—advising on international expansion, emerging markets, and culturally informed strategy. Supporting entrepreneurs in developing regions and serving as Chairman of AUALA Cares, advancing clean water access and community empowerment.

PROVEN METHODS
PROVEN METHODS

FRAMEWORKS

FRAMEWORKS

Proprietary methodologies, developed over decades working with premier brands.

Proprietary methodologies, developed over decades working with premier brands.

1

The Loyalty Engine™

Turning customers into committed advocates—and transactions into long-term enterprise value.

Strengthen Retention

Build Durable Revenue

Transform Customers

Increase Value 'LTV'

1

The Loyalty Engine™

Turning customers into committed advocates—and transactions into long-term enterprise value.

Strengthen Retention

Build Durable Revenue

Transform Customers

Increase Value 'LTV'

2

Experience Equity™

What you make people feel has measurable value. The best leaders know how to capture it.

Measure ROEx

Transform Interactions

Design CX To Maximize Spend

Elevate Perception

2

Experience Equity™

What you make people feel has measurable value. The best leaders know how to capture it.

Measure ROEx

Transform Interactions

Design CX To Maximize Spend

Elevate Perception

3

The RUCD Method™

One move. Two outcomes.

Maximize ROI

Scale Operations Fast

Eliminate Siloed Thinking

Simultaneous Impact

3

The RUCD Method™

One move. Two outcomes.

Maximize ROI

Scale Operations Fast

Eliminate Siloed Thinking

Simultaneous Impact

4

Buy Back Your Day™

Time is your most valuable asset. High-performing leaders don’t manage it—they architect it.

Reclaim 20% of Time

Dependable Systems

Leverage AI

Work On Your Business, Not In

4

Buy Back Your Day™

Time is your most valuable asset. High-performing leaders don’t manage it—they architect it.

Reclaim 20% of Time

Dependable Systems

Leverage AI

Work On Your Business, Not In

5

Old Ballcap Philosophy™

Principles don’t age. Leadership shouldn’t either.

Trust & Dependability

Build Resilient Teams

Reinforce Accountability

Craft Long Term Stability

5

Old Ballcap Philosophy™

Principles don’t age. Leadership shouldn’t either.

Trust & Dependability

Build Resilient Teams

Reinforce Accountability

Craft Long Term Stability

Entrusted To Lead
Entrusted To Lead

PORTFOLIO

PORTFOLIO

Great brands are defined by consistency and culture. Offering global strategies to elevate potential, empower excellence, and turn stagnant teams into market leaders.

Great brands are defined by consistency and culture. Offering global strategies to elevate potential, empower excellence, and turn stagnant teams into market leaders.

Ready To Lead
Strategic oversight
Strategic oversight

ADVISORY

ADVISORY

Bringing a global perspective and performance strategies to ownership groups, industry councils, and boards.

Bringing a global perspective and performance strategies to ownership groups, industry councils, and boards.

TRUSTED GUIDANCE
TRUSTED GUIDANCE

EXECUTIVE COACHING

EXECUTIVE COACHING

Consulting designed to turn strategy into execution—and execution into measurable results.

Consulting designed to turn strategy into execution—and execution into measurable results.

TESTIMONIALS
THOUGHT-LEADERSHIP
THOUGHT-LEADERSHIP

INSIGHTS

INSIGHTS

Selected media, features, and conversations shaping leadership and performance.

Selected media, features, and conversations shaping leadership and performance.

"The brands that dominate their categories rarely win on product alone. They win because someone, somewhere, decided that culture was a financial strategy, and built accordingly."
"AI Should Not Replace Human Hospitality,
It Should Replace Those Things Getting In the Way of You Providing It"
"The Most Costly Decision You Will Ever Make Is:
INDECISION"
"The Most Costly Decision
You Will Ever Make Is:
INDECISION"
WANT TO HEAR MORE

GET IN TOUCH

GET IN TOUCH

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